Experiencing the countless opportunities of new-age advertisement
To Gen-Z and Zillenials, YouTube is what plain old television is to the generations before them. It goes without saying that YouTube is a wildly appealing advertising platform. And what better way to show marketers and advertisers what the platform has to offer, than immersing them in the rich culture of YouTube and its creators? In a creative, urban setting that was full of surprises we let guests explore the rich culture of YouTube. Not only by enjoying a range of awesome performances, but also to gain a wealth of knowledge about YouTube as an advertising medium. Point proven: information and exhilaration can go hand in hand!
"YouTube’s Brandcast was a truly amazing event with over 400 guests in one of Rotterdam's best venues: The Maassilo. In this buzzing hub for creativity - a former grain silo - we hosted a content heavy show with great talks and performances. The cherry on top? A musical close-off by all-time favorite Fatboy Slim."
Connecting viewers,
creators and brands.
The art of getting lost
Trapping guests into a maze of content
If life is about the journey, then getting lost is not a waste of time. Definitely not, if it means wandering around the maze we created for YouTube’s Brandcast. Through the dark and smoke, guests stepped into a labyrinth filled with content creators and influencers. At every corner, guests encountered a new world telling a different story about creators, their channels and their successes. The power of YouTube!